The Ad-free Zone

Set in 2035, the project envisions a world where advertising infiltrates every part of daily life, from public transportation to private conversation, from city infrastucture to household electronics, etc. As attention becomes a traded commodity, the “Ad Free Zone” emerges as a sanctuary for focus and serenity. The wrist implanted screen visualizes this system, showing real time attention credits and access levels, marking the threshold between zero disturbance and ads abuse.