LOUIS VUITTON
2025 CHRISTMAS WINDOW
For the 2025 LV Christmas window project, which I worked on for nine months, I created dozens of pattern variations by blending the Monogram and Damier motifs with floral and mushroom elements. Using Vizcom and Adobe Firefly, I quickly transformed these 2D designs into 3D visuals to test how they would appear in different window formats.
I also explored layout compositions in Photoshop to balance aesthetics, product visibility, and a clear focal point, while ensuring the colour palette aligned with the season’s womenswear collection.
LOUIS VUITTON
THE LOUIS - SHANGHAI TAIKOO HUI
For “The Louis” project, I conducted in-depth research on Shanghai’s local culture and China’s maritime heritage to support the localisation of Louis Vuitton’s design narrative. My main contribution was developing the Chinese typography for “The Louis,” drawing inspiration from lettering found on traditional Chinese ships and aligning it with LV’s brand values. I also helped design the opening-day ceremony by combining elements of traditional Chinese departure rituals with the brand’s existing ceremonial structure, ensuring a culturally resonant yet consistent LV experience.
MIU MIU
2024 CHINESE NEW YEAR
For the Miu Miu 2024 Chinese New Year project, I co-designed the lantern installation by merging the structure of traditional Chinese knots with the Miu Miu logo. I led material testing for the shade, ultimately selecting Xuan paper and refining its colour to achieve a soft festive glow. I also produced prototype models and helped construct the metal framework, bending and welding the rods to create a stable and lightweight structure for the final installation.
